Today’s episode is about our favorite topic of all: wildfire information! Guest Noah Baker—the Wildfire, Climate and Community Health Specialist for the City of Flagstaff—guided us through the social science behind communicating about wildfire, the ways in which we need to modernize our communication pathways with the public, and why it has never been more important for wildland firefighters to talk about their work. Noah’s done some great work in his role with Flagstaff, and has some solid recommendations for other folks who work at the city/county/state level and want to improve their relationships and trust with the public while communicating about wildfire risk. And whether you work in public information/comms/public affairs or not, you’ll likely glean something insightful from this episode—not only did we talk about on-the-ground initiatives to improve relationships with the public, but we also went down some bigger-picture rabbit holes related to how we can improve our messaging and thinking around wildfire. 

One of Noah’s biggest suggestions (one that Amanda very much agrees with) is that firefighters need to feel more empowered to not only share their story, but consider pathways in the communications/information space after they leave operational fire. To this end, if you’re currently in fire and interested in the public information path, Amanda would be happy to answer any questions you might have about it—she’s been a PIO for six summers now, please feel free to shoot her an email about it!

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Photo credit: Arizona Republic.